How Gen Z chooses where to order delivery
The new generation orders differently: it decides on the phone, values a fast experience, and avoids friction. See how to attract Gen Z to your restaurant's delivery.
Gen Z (born from the mid-90s to the early 2010s) is already a huge slice of delivery — and decides differently from previous generations. Understanding how they choose where to order helps you avoid being invisible to them.
How Gen Z decides
- On the phone, fast. If it's slow or complicated, they give up and move to the next.
- By the visuals. Photo and video matter a lot; an ugly menu is a dealbreaker.
- By recommendation and social proof. Reviews, a friend's screenshot, content on social.
- By identification. Brands with personality and purpose resonate more.
What pushes Gen Z away
- Friction in ordering (long forms, having to call, waiting for a reply).
- Limited payment (no instant Pix/card).
- Lack of clear information (ingredients, ETA, price).
- Slow service.
What attracts them
- Ordering in a few taps, by link/QR, with nothing to install.
- Easy payment (Pix and card online).
- Content on social (Reels, stories) that leads straight to the order.
- A consistent experience and polished visuals.
Be where they are — but convert on your channel
Gen Z discovers on social, but you don't want to depend on a marketplace to reach them. The ideal: attract through content and convert on your own channel, where they order in seconds and become your customer.
How Quickap helps
Quickap delivers what Gen Z expects: a good-looking digital menu (33 themes), ordering in a few taps by link/QR, Pix and card via Mercado Pago, and AI service on WhatsApp that replies instantly. You attract through social and convert without friction — the way this generation buys.
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