Quickap vs. Keeta: what changes for your restaurant
Keeta, from the Meituan group, arrived in Brazil with zero commission for 3 years. It's worth joining — but understand what the free storefront doesn't solve and why you still need your own channel.
Keeta, the delivery brand of China's Meituan (the largest delivery operation in the world), launched in São Paulo at the end of 2025 with a billion-dollar plan and an aggressive offer: zero commission for 3 years, charging only the payment fee (around ~3.5%) and releasing the payout within 7 days.
As with the arrival of any strong marketplace, the right question isn't "Quickap or Keeta?" It's how to take advantage of the free storefront without becoming dependent on it.
An honest comparison: Keeta brings money, reach, and a commission-free window. But the underlying game is still a marketplace one.
The entry offer is good — and you should use it
Three years without commission is a long window to reach new customers without paying a percentage per order. For acquisition, joining Keeta while the offer is active makes sense.
The caution is the same as always with a marketplace in its acquisition phase: today's math is not the math you'll see later.
What zero commission doesn't change
| Criterion | Keeta (today) | Quickap | |-----------|---------------|---------| | Commission per order | R$ 0 (for 3 years) | R$ 0 (always) | | After the promotional period | Commission tends to kick in | Fixed plan, no commission | | Payment fee | ~3.5% | Pix straight into your Mercado Pago account | | Who the customer belongs to | The marketplace | You | | Dependence on algorithm/position in the app | Yes | No |
The global marketplace model pays for itself by capturing the market first and monetizing later. Three years go by — and whoever built everything on top of zero commission discovers they don't control their own costs. On top of that, the customer who ordered through Keeta belongs to Keeta: the contact, the history, and the relationship stay in the app, not with you.
What only your own channel gives you
| Feature | Keeta | Quickap | |---------|-------|---------| | Customer data (name, phone, history) | Stays with the app | Stays with you | | Bringing the customer back (remarketing) | No | Direct WhatsApp | | AI answering orders on WhatsApp 24h | Not the focus | Included in paid plans | | Menu with your brand (link, QR, PWA) | The app's standard | Customizable (33 themes) | | Predictable cost | Depends on the app's future rules | Fixed plan |
The smart move
- Keeta (while it's commission-free) to get seen and capture new customers.
- Quickap to turn whoever arrives into your own base and bring the customer back through your channel — where you pay no commission and don't compete for position in the algorithm.
When the 3 years are up, you're not left stranded: you'll already have a recurring base ordering directly from you.
When to focus on Keeta
- You want quick reach while zero commission lasts
- A large share of your revenue comes from new customers
- Keeta already operates in your city
When to focus on Quickap
- You want your recurring customers to order directly, with no middleman
- You want to keep the data and be able to bring the customer back
- You want a fixed, predictable cost, without relying on a promotion that will one day expire
Conclusion
Use Keeta for what it is today: a free, temporary storefront to capture customers. But the asset left at the end is your own channel. Building your base on Quickap in parallel is the insurance against the day the commission kicks in — because it will.
You can start for free, no card required. While Keeta brings the traffic, Quickap turns that traffic into your own customer.
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